Business Advisor & Executive Coach
Serena Pistillo
A space for individuals and organisations to:
- explore with confidence who they are, what they want, and what truly matters
- transform insights into action, with a human-centred and tailored approach
- broaden their perspective with greater clarity and awareness of what holds value
Business Advisor & Executive Coach
Serena Pistillo
My commitment is rooted in what I have experienced and practised over time:
- Supporting individuals and teams in expressing their full potential, beyond fragmentation and façade
- Expanding perspective when complexity and uncertainty narrow the field
- Transforming obstacles into resources for growth
- Leading development through presence and awareness
Together, we can co-design your coaching journey or launch strategic communication projects — starting from your challenges, goals, and values.
SERVICES
Coaching
How can we navigate change, uncertainty, professional transitions, or that occasional sense of inadequacy that may hold us back?
Coaching is a powerful tool to gain awareness, untangle inner knots, and turn them into new possibilities.
As a Business Coach, I support managers, executives, and professionals during critical phases in their journey: reorganisations, career transitions, role evolutions, or simply when the need arises to embody a more authentic and aligned leadership.
Through individual or team programmes, I help organisations thrive and people flourish — with presence, vision, and direction.
What is coaching?
SERVICES
Consulting
Communication has always been the common thread of my journey — external and internal, digital and strategic. I have developed it in all its forms: from media to employer branding, organisational culture to engagement, inclusion to sustainability.
In my work as a corporate consultant, it remains a strategic pillar. I support companies and SMEs in designing and delivering high-impact projects, helping them translate their vision and identity into coherent and authentic actions.
With 26 years of experience in multinational environments, I bring pragmatism, cross-functional expertise, and bespoke solutions.
A solid background that makes a real difference!
Book a free 30-minute call, let’s start connecting!
My Services
Transformative Leadership
- Developing a transformative leadership mindset
- Effectively managing teams and interpersonal relationships
- Enhancing impactful communication and the ability to build authentic connections
True transformative leadership creates long-lasting value for both individuals and organisations.
Professional Growth Coaching
- Individual journeys focused on personal leadership, stress and time management
- Exploring personal and professional blocks that limit potential
- Defining clear, concrete, and sustainable goals
For those who wish to grow into their role with greater awareness, impact, and direction.
Organisational Coaching
- Creating inclusive and collaborative work environments
- Supporting corporate change and transformation processes
- Strengthening a business- and people-oriented organisational culture
Team & Group Coaching helps resolve relational tensions and harness collective intelligence.
Empowerment & Emotional Intelligence
- Developing emotional intelligence to handle complex situations with clarity
- Fostering relationships based on trust, empathy, and authentic listening
- Programmes that strengthen self-awareness and personal boundaries
Designed especially to support women’s empowerment, offering tools to identify and transform mechanisms such as self-sabotage, perfectionism, and the feeling of ‘never enough’.
Seminars & Retreats
Retreats, masterclasses, interviews and seminars designed for professionals, teams and organisations who want to work on specific development goals and create tangible value.
I collaborate with Cocrea because I have had the opportunity to experience their programmes first-hand and observe their impact within organisations. Cocrea is a Swiss organisation with over 30 years of experience, bringing together researchers, facilitators and executive coaches who work on cultural transformation and leadership.
These programmes are delivered in immersive 3- or 6-day formats and offer a structured experience, built around the organisation’s priorities and oriented towards concrete outcomes.
Find out more about Cocrea https://cocrea.ch/en/programs-framework/
Strategic Consulting for Your Business
I support companies in delivering turnkey projects, combining strategic vision with operational effectiveness.
I develop marketing and communication plans, positioning strategies, employer branding, organisational culture, engagement, sustainability, and tailored programmes across business functions.
I help organisations translate identity and objectives into coherent, high-impact actions — always with a systemic view and strong focus on people and context.
APPROACH
Tailored
Every journey is co-created and fully customised, designed around the specific needs of the individual or the organisation. No off-the-shelf models — just genuine listening and shared planning. Programmes are available both in-person and online, depending on your needs.
Practical
I integrate practical tools and methods, always aligned with the client’s real needs. I offer suggestions and frameworks so the client can freely choose what best fits their style and context.
Experiential
My training draws energy and inspiration from a variety of disciplines and experiences: neuroscience, bioenergetics, mindfulness, coaching, mentoring, emotional intelligence, voice dialogue, family constellations, positive communication, public speaking, meditation, painting, dance, acting. A holistic approach that touches the mind, body, and heart.
Systemic
I work with a wide-angle lens: each person is a system — carrying a story, context, multiple roles and diverse needs. That’s why my approach embraces both professional objectives and personal wellbeing.
Training
As an ACC Coach, I adhere to the ethical and professional standards of the International Coaching Federation (ICF), ensuring quality, supervision, and rigour in my practice.
I combine this with solid experience gained in managerial roles within structured, multinational environments.
I continuously invest in learning and professional development, offering clients a space of authentic, skilled, and transformative partnership.
Business Coach & Advisor
HOW DOES A COACHING JOURNEY WORK?
Every journey begins with a genuine space for listening and connection.
It is a co-created partnership, designed to help you focus on what truly matters, with awareness, presence, and direction.
CHEMISTRY CALL (FREE)
An informal 30-minute meeting to get to know each other.
It helps assess whether there’s alignment, mutual trust, and potential to build an effective partnership.
The goal: to feel safe, open up, explore, and decide whether to begin.
Intake session
The first official session.
Together we define:
- Clear objectives
- Duration, frequency, and format
- The coaching agreement and mutual expectations
CYCLE OF SESSIONS
This is the core of the journey.
Through powerful questions, active listening, and tailored tools, we explore your topics, activate new perspectives, and work on concrete actions.
Change happens in the space between sessions, supported by reflections, small experiments, and daily practice.
CLOSURE PREPARATION
Halfway through or towards the end, we pause to assess progress, recalibrate goals, and prepare to conclude the work with clarity and autonomy.
CLOSURE
A moment of synthesis, appreciation, and projection.
The coaching journey concludes — but transformation continues.
This is a space to celebrate, acknowledge, and step forward with awareness and presence.
FOLLOW-UP
A check-in after a few months to observe consolidated results, tackle any new challenges, or explore future development areas.
DURATION
Each journey is fully customisable and may vary in duration (on average, 6 months), depending on your objectives, pace, and availability.
Path and Expertise
EXPERTISE
From Corporate Communication to Transformative Leadership
Experience
With 26 years of experience as a communication leader in corporations and multinationals, I chose four years ago to embark on a new professional phase — one where I could give back and apply my skill set in a meaningful way.
My background has developed across multigenerational and multicultural environments, enriching me with a broad perspective on organisational dynamics, people, and strategic communication.
Today, as an Advisor and Business Coach, I bring this wealth of experience to support companies, teams, and professionals in their growth journeys.
Commitment
In every consulting, coaching, or mentoring project, I strive to build bridges between people.
My commitment is to facilitate and inspire growth, collaboration, and a return to one’s authentic self.
I support professionals, managers, leaders, teams, and organisations seeking to expand with awareness, presence, and direction.
Listening
Along my professional journey, I felt the need to return to what is essential — to what truly matters, starting with myself.
I believe that every change, every important decision, and every meaningful relationship begins there: with authentic listening — to people, to contexts, to emotions, and to needs.
Every coaching journey takes shape precisely from this kind of listening.
Credentials
The main milestones in my coach training:
-
Associate Certified Coach (ACC) – ICF Global
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Volunteer Team Leader, Legal & Brand Protection – ICF Italy
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Associate Member – ICF Italy and ICF Global
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Personal Mastery and Transformative Leadership – Cocrea
-
Vital Force of Leadership – Cocrea
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Emotional Intelligence – Six Seconds
-
APCM Coaching Master Level 1 and 2 – Asterys Lab
WHAT IS COACHING?
Coaching is a creative process of personal and professional growth.
It offers a safe space where, with the support of your coach, you can clarify your goals, activate new resources and perspectives, and shape what feels authentic and meaningful to you.
All this takes place in a confidential, deeply attentive, and non-judgmental environment where you can bring your whole self, freely and confidently.
Through a collaborative and equal relationship, the coach supports you in pivotal moments using powerful questions and structured tools.
Coaching is a dedicated space to focus on what you truly want and explore the most integrated — rather than fragmented — version of yourself.
I call it ‘flourishing’. Concretely, it involves:
- Clarifying objectives:
Identifying what you truly want. Exploring who you are, what you desire, and what you need to build what makes sense to you. - Valuing resources:
Recognising and activating your strengths, skills, and potential — even those you may take for granted or have yet to fully embrace. - Transforming obstacles:
Identifying limiting beliefs and learning to engage with them. Overcoming avoidance, welcoming your critical parts, and turning them into allies. - Planning concrete actions:
Defining realistic steps, grounded in the present and oriented toward the future. Acting in alignment with what truly matters. - Observing progress:
Cultivating awareness and responsibility — with both kindness and determination, fully embracing your humanity and that of others.
To perform or to truly be yourself?
From a place of lack to transformation.
Professional coaching creates a safe and protected space to shift from a state of frustration and lack (of time, resources, skills, control, or connection) to one of presence, awareness, and openness.
Embracing imperfection is the first step to embracing yourself and your humanity.
Coaching brings light to blind spots such as perfectionism, over-performance, the need for control, and the ‘never enough’ mindset — opening spaces for authenticity and reconnection with your true self.
That’s where a shift in paradigm becomes possible, releasing energy and valuable resources for both work and life.
What Coaching Is Not
- Consulting: provides practical solutions and strategies for specific problems, based on expertise and know-how.
- Therapy: addresses deep emotional and psychological issues, exploring root causes to foster wellbeing.
- Mentoring: shares knowledge, experience, and guidance to support personal or professional growth.
- Counselling: offers short-term, focused support to navigate challenges or change.
It is crucial to clarify the approach from the outset, ensuring transparency and respect for roles, processes, and methodologies.
Who Is Coaching For?
Business leaders who choose to inspire with vision, presence, and empathy.
Professionals who wish to unlock their potential and amplify their impact.
Teams focused on strengthening collaboration, effective communication, and trust.
Organisations committed to creating authentic, inclusive, and transformative workplaces.
WHAT DO YOU NEED TO MAKE YOUR CHOICE?
Would you like to explore which path to take — for yourself or your team?
Are you considering a seminar to strengthen leadership and collaboration?
Do you wish to enhance communication between departments and build a shared vision?
If any of this resonates with you, book a call. We’ll explore the options that make the most sense for you, your team, or your organisation.
Your growth journey begins with a genuine conversation.
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